Just curious as to what exactly compelled EBMM to start making their own pickups (I assume a combination of cost and freedom?) and when exactly they first started doing so. Was it with the STV HH? That was the first one I actually saw.
It goes back further than that - the MM90s were made in-house, and I think they start in 1998? I may be off by a year either way on that.
My thought was that working with so many artists on new guitars (like the Valentine, LIII, St. Vincent, Richardson Cutlass, Mariposa) it makes so much more sense to work with the artist on the pickups too. Keep everything in-house, so much more efficient and easier for everyone.