Big Poppa,
I don't think you should necessarily do more for the loudest complainers. Treating everyone equally is probably best. I see nothing wrong with stating a policy and sticking to it. Perhaps the policy will morph a bit as new situations present themselves.. you can then choose the precedent that you want to set and incorporate it into the policy. (And I'd put "No demanding to talk to Sterling, as he has his own job to do!" at the top of that policy..)
I certainly don't think that you should be handling customer service even if someone asks for you by name and you decide to hear them out.. you are already paying people to handle those tasks, and they are quite capable. This becomes a non-issue if the policy is clearly laid out and everyone at EBMM follows the same framework.
However, if you personally choose to bend over backwards for a particular customer to the point where your back breaks, that is your business. I would ask that person to keep it under their hat and not post their story here, though. (Lest others point to it and ask for the same treatment.)
I am always amazed at the lengths you will go to for your customers. It is reassuring to me as a Music Man customer to know that I will always get a fair shake from you and your staff.
I do have a different concept about the forum and customer service though. In nature, things tend to seek the path of least resistance. Therefore, in this internet age, people with customer service issues are likely to turn up on the forum first (especially international customers who may not have confidence in their English speaking skills) before they call a phone number.. even a toll-free one.
I think it might be prudent to somehow have customer service employees accessible via the forum. Perhaps a 'private' area could be created where folks with C/S issues *must* post, but only EBMM employees can read it. This would give your C/S folks the first shot at resolving the issue without everyone in the universe knowing about it. Moderators can redirect anyone who posts publicly, and delete public threads before they are cached by Google.
If not a message forum, perhaps you could implement some sort of web-based Help Desk where people with issues can input their problem and get a ticket number. Then they could communicate via email or private forum with your staff, referencing the ticket # at all times. You could recycle that ticket number as a return authorization number if the issue requires returning the instrument to SLO.
So, those are my initial thoughts about the dialogue you requested.
