• There is a glitch in the forum software and/or configuration that we are still trying to track down. For now, please make sure that the title of your new thread does NOT start with a number (digits). Otherwise, your post will appear to be saved but future attempts to read it will be met with an error message indicating the thread/post cannot be found. ~ admin

tj1

Well-known member
Joined
Aug 10, 2018
Messages
78
Location
UK
I'd assume that with Covid, many more people have got used to ordering guitars, unseen, over the net.

I a not sure what the retailer's mark up is, but it must be considerable.

Whilst there may always be a role or shops or showrooms I think it is only a matter of time before a major manufacturer starts selling direct to the public. Not only would this cut a sizable % from the cost it would enable them to be much more in touch with the customer.

The disadvantages might be that of alienating large retailers, also I imagine the hassle of the customer service end of dealing with complaints/returns should not be underestimated.

But I would rather go direct to say Martin Co or Ernie Ball knowing that all my cash was going to the company that actually made the instrument not to various intermediaries - it's psychological.
 

Pink

Well-known member
Joined
Jun 18, 2020
Messages
61
Location
Look up. Waaaaay up.
I cannot see high volume companies selling directly, unless it’s through a custom shop. They’d have to halt orders every few weeks/months just to keep up with demand like some of the smaller pickup winders have done over the past year.

$0.02
 
Top Bottom