Slav123
Well-known member
Since I'm a product manager by trade, I always think about how to re-use existing products and technology without additional costs to the co. and in the end give your clients more options for potential revenue growth. With that in mind, I thought that it would be really cool to pick the neck you want with the body and hardware + pickups you want as a custom order from the factory via an on-line EBMM order form. For example, I love the Luke body, electronics and hardware but, I can't get into the V neck (my first EBMM was a Luke 1 back in the late 90's that I ended up selling, I got back into EBMM when I fell in love with the Axis necks). So the custom order option should allow you to select a production Luke body, hardware and electronics (although the pickups can be active EMG or passive Dimarzio with silent circuitry) with an Axis or even an Al neck. The usual color/top and fretboard options can be selected too.
So basically, have a custom shop option via a retailer or on-line where you can select from a list of in-production necks, bodies, electronics and hardware. The headstock would have the usual EBMM logo with the word Custom on it (instead of Luke, Axis, or an Artist Signature). Since everything is still based on production models and parts there shouldn't be a need for additional routes or major wood working changes. What does everyone else think?
Slav
So basically, have a custom shop option via a retailer or on-line where you can select from a list of in-production necks, bodies, electronics and hardware. The headstock would have the usual EBMM logo with the word Custom on it (instead of Luke, Axis, or an Artist Signature). Since everything is still based on production models and parts there shouldn't be a need for additional routes or major wood working changes. What does everyone else think?
Slav