It seems weird that we wouldn't have heard about it until now, but tis the season (NAMM). Given everything else that's hanging on the wall and the guy in the chair, my money is it's a new EBMM.
I am also really intrigued by the guitar that you just get a glimpse of that is just top left of his head. Is that a island burst Luke III with a quilted maple top??? It is a double HH model???