What the heck is BFR?

[aggravation]

I tried to search for it before asking what is no doubt a dumb question for most of you but the search feature has determined that three letter 'words' are too insignificant to be worthy of searching out...
So tell me, what is BFR? Built for Rock?....Big Freakin Roadie?.... Balls flapping 'round?

 

[kevin]

HI Ag,

This should get you started....Cheers!

http://www.ernieball.com/forums/music-man-guitars/19760-first-ball-family-reserves-announced.html

 

[Sub1 Zero]

Ball Family Reserve... prepare to be wide-eyed, these guys are going to show you pictures

 

[kevin]

http://www.ernieball.com/news/252/

 

[the24thfret]

::cue choir of angels::