• Ernie Ball
  • MusicMan
  • Sterling by MusicMan

How important is the name of the gear you use?

andynpeters

andynpeters

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Dec 28, 2004
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Wonderland
walleye said:
i think thats a more important aspect of this whole marketing game. the name and aesthetics attracts exposure. If musicman made a hello kitty reflex, people would laugh and walk righy by it, and they walk by not knowing that its actually an amazing guitar .. to the ear. naming products well will encourage people to explore your products.
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I assume if MusicMan made a "Hello Kitty" Reflex it would be because they had identified a large target audience for such a guitar.....I assume not many Avril Lavigne Telecasters were bought by long haired men in old T-shirts. Those Peavy amps with the nude girls must have sold to somebody....one man's meat etc.
 
ScoobySteve

ScoobySteve

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May 1, 2008
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Busan, Republic of Korea
walleye said:
i think thats a more important aspect of this whole marketing game. the name and aesthetics attracts exposure. If musicman made a hello kitty reflex, people would laugh and walk righy by it, and they walk by not knowing that its actually an amazing guitar .. to the ear. naming products well will encourage people to explore your products.
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This is clearly a valid point. But ultimately are moot because good companies never have problems with this.

I have yet to see a really bad instrument product name, that is so void of any metaphysical relevance or pumped with depravity that would drive me not to want it.

However, there is obviously a double standard in place. If a name has a rather pretentious or outward and attention grabbing name... well... it'd better live up to.

If someone names a guitar "Paragon" well... it damn well better be!
 
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