His site is really tame now compared to what it once was. They've revamped it, in part, I'm sure, because things he was originally saying about other makers were really outrageous. And if they were true, they meant that most everyone (but him and the brands he represents) are big fat liars out to screw anybody they can. Legally I don't think he could continue to get away with that. But I'm only guessing.
Sometimes (very infrequently) he has posted something on his site that sounds reasonable. The most reasonable thing is his take on the vintage market. It is basically, "Where did all these vintage, unaltered guitars come from in the last 10-15 years?" He said he personally did nut, pickup, Floyd Rose etc. conversions on thousands of Strats in the 70's and 80's. But now all you see are "vintage" Strats at Guitar shows. Where are the Strats with Floyd Rose's and Super Distortion pickups? Sounds interesting to me.
Beyond that, he seems really "out there". Read his "Rants" posted on his website and some of them almost seem like he just wants to ramble with no real specific point. Others seem so self gratafying, self serving and one sided (ie: my guitars are great, virtually everyone else's suck!) that they lose credability IMO.
Rather than telling me why my guitars suck, just explain why your guitars are so good that I need to buy one. Otherwise, I'll think you're full of it. I know my guitars and many that you rail against DON'T suck so where does that leave you? ...with no credability.
CNC machines make total sense to me. I think the assembly line approach to guitar building can detract a little from quality if it is taken to extremes. But if the workers are competant and not under the gun to produce insane #'s per day, the products can be good. One builder working only on one guitar surely has it's advantages, but it also has it's disadvantages. I don't necessarily buy the whole, one builder puts more love/attention/caring/whatever into the guitar so therefore it's automatically a better product than one that comes off CNC's and an assembly line. And if it is better, is it $3,000 better???? I doubt it.
A good musician can make a $500 guitar sing like an angel. A poor musician can make a $5,000 sound like garbage. So where does that leave us? Be a good musician and the rest will take care of itself...