Today at work, one of the inmates had donated a guitar magazine what did an article on Ernie Ball's 50 year anniversary. They interviewed Sterling and one of his sons (Sorry, I'm blanking on which son it was?). It was a really cool article and I learned even more. I even got to share a little about EBMM with a few of my co-workers. I told them that was the company that makes all of my basses and strings. The article also touched on when Ernie Ball passed away a month after the company relocated to Coachella. It was really sad even though it was only briefly mentioned. I was impressed though by a few things I learned about Ernie Ball. I had no idea he had Sterling take over the company in the late 70's with the instructions of if the company stays the same or regresses, your fired but it it grows you have a job for 1 more year. I think Sterling has done an excellent job of EBMM but I was also glad to learn it was not a company just given to a son without expectations. It showed Ernie Ball's passion for his business and hard work ethic that Sterling Ball also has no doubt. Something that Sterling sad in the interview also really struck a note. The article was talking about the different innovations that EBMM has dome with strings but then also musical equipment as well over the years. Sterling then went on to say about every 6 or 7 years the company likes to re-invent itself to keep things fresh. I really liked that because I started to think of all they have done with not only strings but taking the Stingray to new heights and then adding the Sterling model but then the Bongo, Bog Al and Reflex and soon Game Changer. I honestly can't think of another music company that has done anything close to what EBMM has done. It was also really cool sharing that with my fellow employees. From everything I learned today, it made me even more proud to use Ernie Ball strings and Music Man basses!