Hamer
I find this very interesting, and have followed it at the hamerfanclub.com discussion board.
Back in 1997, I bought my first Hamer when I was actually in the market for a PRS. The quality:dollar ratio was amazing. Since then, I have collected a few very nice Hamers, and find them to be very, very nicely crafted guitars.
Hamer used to hold open houses, and a group of enthusiasts made it feel kind of like a clubhouse at the message board. Members hosted regional jams and came to one another's aid in some tough times.
Depending on what Fender does to Hamer, things could go well or poorly. If Hamer is left alone, it may benefit from Fender's market power. On the other hand, if Fender messes with a quality organization, things may take a turn for the worse.
I think this may indirectly affect EBMM guitars. If you think about the kind of vibe I described above at the Hamer board, and the actions/vibe here, there's something in common. Also, fans of both Hamer and EBMM seem to be well informed about what makes a quality instrument and care about exceptional customer service.
I was turned on to EBMM, in part, as a response to a biking injury that affected my fretting hand. The neck carve on my Hamers, which used to fit me well, no longer does. In my search for a new guitar, I played the JP6 that is now my #1 guitar. Given my interaction EBMM in a number of contexts, I've grown to like the way the company does business, increasingly appreciate the care that goes into the guitars. IF Fender messes Hamer up, I can see more Hamer fans drifting more to EBMM. In fact, a number of us post here and at the Hamer site.
Either way, it's nice to be a part of this community.
Cheers,
Marc