- Thread starter Big Poppa
- Start date
Big Poppa
Well-known member
we were reflecting on the just completed 2006
Big Poppa
Well-known member
Brilliant! You think you could help me with my restaurant? I need a new front of house managerNow, how many of you bought Dargie's Delight?
BP, I knew you were good at making guitars, basses, strings, etc.....but I didn't realize how good you are at marketing. Again, all I can say is wow!
tbone
Hey TBone
Im probably best at marketing...its kind of an obsession....
Colin
Well-known member
that is mandatory reading I particularly thought this was interesting;
[FONT=arial,helvetica,sans-serif]You paint a pretty bleak picture of sub-par guitar quality. Managers at most big-box store can’t be bothered to set guitars up properly. Any thoughts on what could be done to improve the situation?
I’d like to see NAMM push for some basic standards for the guitar. I don’t mean to be always “pinning the tail on NAMM,” but they are the only collective agency the industry has, so it falls to them. I think an “approved guitar” should have a maximum height at the nut, level frets, a maximum string height at the 12th fret, and a minimum intonation standard. Basically a beginner should be able to play an open E-chord and bar chords on any instrument, so they have at least a fighting chance at progressing. If you limited the standards to a few key, measurable items, I think they would be workable, and I think most manufacturers would support them. If the industry developed a standard like the Good Housekeeping seal of approval, or Consumer Reports “Best Buy” and then marketed it like a brand, it would add value to the product. NAMM’s legal counsel doesn’t think this is feasible, but I think they should hire lawyers who can show them how to do it.[/FONT]
[FONT=arial,helvetica,sans-serif]You paint a pretty bleak picture of sub-par guitar quality. Managers at most big-box store can’t be bothered to set guitars up properly. Any thoughts on what could be done to improve the situation?
I’d like to see NAMM push for some basic standards for the guitar. I don’t mean to be always “pinning the tail on NAMM,” but they are the only collective agency the industry has, so it falls to them. I think an “approved guitar” should have a maximum height at the nut, level frets, a maximum string height at the 12th fret, and a minimum intonation standard. Basically a beginner should be able to play an open E-chord and bar chords on any instrument, so they have at least a fighting chance at progressing. If you limited the standards to a few key, measurable items, I think they would be workable, and I think most manufacturers would support them. If the industry developed a standard like the Good Housekeeping seal of approval, or Consumer Reports “Best Buy” and then marketed it like a brand, it would add value to the product. NAMM’s legal counsel doesn’t think this is feasible, but I think they should hire lawyers who can show them how to do it.[/FONT]
sloshep
Well-known member
Great read BP. You really hit it head on with marketing weaknesses of the industry. I always love to hear someones opinion who understands the big picture.
roburado
Well-known member
Thanks for the FYI, BP. Great read.
PocketGroove82
Well-known member
I'm amazed at how many great quotes I could pull outta that article.
fine business sense and great ideas and encouragement all throughout.
fine business sense and great ideas and encouragement all throughout.
