What makes a guitar popular? 10 times out of 10, its visibility. Most of us, probably ALL of us, buy guitars that our favorite players use. Sure, over time we discover other guitars that might fit our needs better, but most of the time our first guitar choces are based on what "guitar God" we subscribe to plays.
That said, I think there are a lot of great guitars that don't have the resale value of a Fender or Gibson simply because they are not associated with some "guitar God" or whatever. In addition to Ernie Ball guitars, Hamer, Guild, Heritage and many others come to mind as instruments that don't get the recognition as being first choice instruments. Yep, there are some "guitar Gods" playing these guitars, but they are still not advertised as heavily, and that reduces their popularity. Its not really an issue of quality at all, its just who plays what.
The down side is that you may take a loss when reselling or trading an Ernie Ball guitar. The up side is that you can find a great deal on a used one. It sort of evens out. I've owned way too many guitars, and the only ones I regret buying were the ones that really didn't make sense for me. More than a few of those were chosen because I was swayed by ads showing my "guitar God of the month" playing a guitar that I thought I needed. Hey, advertising works! Maybe Ernie Ball should advertise more, BUT if they had to mass produce guitars like Fender, I don't think the quality would be as great as it is now.
I went looking for a Strat this past weekend. I played at least a dozen at two different stores, but walked out with a Music Man Axis Super Sport. No posters of "guitar Gods" convinced me to buy this guitar. The guitar did all the talking.
dave patterson / mudbug