Revised Marketing Strategies

[Mobay45]

Not exactly sure the audience your going for, but the term "sales monkey" seems unprofessional. The shop naked comment should maybe be looked at to. Now if your going for knuckle heads like us here, then your doing just fine. I like it. If your going for the general public perhaps you should look at those paticular terms as they seem unprofessional. No disrespect, I like it, just depends on who your aiming for.

My $.02

Remember, he's not looking to sell to everyone, just musicians. Most of the ones I know will appreciate his humorous approach.

 

[BigBallz]

Remember, he's not looking to sell to everyone, just musicians. Most of the ones I know will appreciate his humorous approach.

F###ing BINGO! That's one of the reasons I buy and will continue to buy from him. Show me any BIG CORPORATION who has a "personal" contact with their customer. Not gonna see it.

 

[bovinehost]

I have and will continue to buy from Jack,,,(have you seen his wife?!)

Thanks, Jim, I appreciate that.

I have seen my wife! She's just on the other side of this wall, in fact. Do you think I should go look at her?

 

[smallequestrian]

Remember, he's not looking to sell to everyone, just musicians. Most of the ones I know will appreciate his humorous approach.

Not Me!

 

[BigBallz]

Thanks, Jim, I appreciate that.

I have seen my wife! She's just on the other side of this wall, in fact. Do you think I should go look at her?

Yes, you as I, are lucky men. We have wives we both care for very much and have been with for quite some time. (I'm in a "very lucky to have wife mood today")

 

[BigBallz]

Did I tell you Jack our anniversary is comming up? I have a brand new Ovation Celebrity for her.

 

[limitk7]

Show me any BIG CORPORATION who has a "personal" contact with their customer. Not gonna see it.

www.ernieball.com/forums

not a public corporation but big enough

 

[BigBallz]

www.ernieball.com/forums

not a corporation but big enough

OK...you got me there limitk7....but you know what I meant. It just seems to me, that a handshake from say Ford or GM, is not "gentlemen like" as it was supposed to be, but how they got "over" on another sucker. Sad, very sad indeed.

 

[Mobay45]

***ATTENTION: THIS IS MY OPINION. THIS IS JUST AN OPINION. IT MAY NOT BE SHARED BY EVERYONE. ***

I had never heard of Jack Williams until I started visiting some of the bass forums on the internet but once there, it seems that he is a pretty well known and respected individual. A few of the things we like about Jack are his quick wit, sense of humor, knowledge of basses and unique ability to convey his messages or opinions without seeming condescending or a know-it-all. He is almost a wizard at resolving conflicts without seeming to take either side.

I agree with some others that Jack needs to sell Jack, not Ernie Ball. But I also want to add that Jack knows very well how to accomplish this task as he has been doing it for quite a while and is very good at it.

My $.02

 

[BigBallz]

"repspected"

I belive you have had a shot or two of "Jack"..... ...and I agree with you 1000 %.

 

[shamus63]

Well said, Larry! I'll throw in that Jack's straight-forwardness is what has me doing business with him (and Steve).

It's the 'anti-salesman' approach that I like, and used when I was in retail ~ a lot of times to the reproach of my bosses.

I slept well at night, anyway.

 

[high mileage]

I agree with some others that Jack needs to sell Jack, not Ernie Ball.

Agree with your agree. If I didn't know who Jack was (never met the guy, just from here and the pit) then why should I buy from him - that's the question. There are a lot of places for me to order a MM, and why should I send it to someone halfway across the country, at least in my case?

Well, I did order just order one from Jack and for all the reasons that have been talked about. I'm just saying that there are a lot of bass players that have probably not been here or the pit. And actually, I ordered a Bongo 5H LE. I've never played one, but based on his (and others) descriptions, it's just what I'm looking for. How often do you find a place that you trust enough to do that? This is only the third bass I've custom ordered out of the about two dozen I've owned over the years.

 

[Randracula]

Have you ever seen an official Ernie Ball print advertisement for, say, a bass? Or a guitar?

Probably not. If you did, I can guarantee you it was paid for by someone other than EBMM. Distributor, maybe, or a dealer, but EBMM has never paid for print adverts.

Anyway, all I'm doing is trying to make it easier for people to decide to buy from me.

Marketing? Strategy? You're right - the basses sell themselves. I have to do what I can to sell me, though.

I have one in Bass Guitar magazine for the Bongo when it first came out. It's the one that says"Think of it as a Stingray on Steroids" but that's the only EB ad I ever remember seeing for a bass..........

 

[Aussie Mark]

At least one of the photos of basses (or all or them) needs to have a tort guard, to appeal to potential customers who don't wear t-shirts over long sleeved shirts (or hoodies)

 

[Psycho Ward]

At least one of the photos of basses (or all or them) needs to have a tort guard, to appeal to potential customers who don't wear t-shirts over long sleeved shirts (or hoodies)

I couldn't agree more! Here ya go, tort guard, no t-shirts, hoodies or long sleeve shirts...

 

[shamus63]

This shot has gotten more mileage than Heidi Fleiss at a Hollywood party!

 

[higher1]

I couldn't agree more! Here ya go, tort guard, no t-shirts, hoodies or long sleeve shirts...

MY EYES MY EYES!!!


Just when you thought it was safe to browse the EBMM forum again and BAM here comes the pyscho picture again, AGAIN!!!

 

[Rayan]

ETUDE Bruteh?

... Here ya go...

~
SR5
- in See !!! &
- Gee !!!

Ready?
... a 1, an a 2, an a 3, an a ...
~
/R

 

[Figjam]

Wow i didnt understand any of that, but it was so awesome

 

[shamus63]

Wow i didnt understand any of that, but it was so awesome

You talking about the last three posts, or just Rayan's?