• Ernie Ball
  • MusicMan
  • Sterling by MusicMan

tj1

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Aug 10, 2018
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78
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UK
I ask, because, whatever their marketing defects, family owned businesses, seem to produce underlying better quality products than their shareholder owned equivalents.

Ref: Martin guitar compared with it's equivalents, or in the Uk, Glenfiddich whiskey compared with Glenlivet or Fortnum and Masons compared with Harrods(which has not been in the Harrods family for a long time)

Yes the above statements could be taken as gross generalisations.
 

TripHazard

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Feb 17, 2016
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Nottingham UK
Pretty sure it is purely family owned - Sterling and Sons are the heads afaik. I tend to agree with you about ownership - it keeps it focused and keeps the passion in the company
 

tj1

Well-known member
Joined
Aug 10, 2018
Messages
78
Location
UK
Thanks for the replies. I wondered why so many EBMM were branded 'Sterling', at first I thought it was a hard sell 'Americanism', because calling a product Sterlng' other than silver bullion, in the UK is like a naff way of calling something the 'the best standard' which would'nt make sense given Sterling seems to be used for their value sub-brand.

Although I do like the Music man products over Fender or PRS(I've got the USA silhouette and a Sterling SB14 bass) I think the guitar names and the way they are categorized might be a bit dysfunctional for the uninformed buyer.
 
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