SAN LUIS OBISPO, CA (January 29, 2004) - Music Man proudly unveils its new SUB 1 Guitar, a mid- priced American-made guitar manufactured at the company's San Luis Obispo, CA factory. At just $595-$695, it's affordable to abroad-range of consumers, and features the same quality and performance synonymous with Music Man instruments. Just introduced at the NAMM show in January, the guitar starts shipping to retailers nationwide Spring/Summer'04.
"The SUB 1 gives us the ability to reach a more cost-conscious demographic
with a very high quality Music Man product. This broadens our reach in the market and gives our dealers a product that will easily sell itself," said Sterling Ball, president of the company. "The SUB 1 features the same quality and attention to detail as our other instruments, whether the innovative Bongo or the historic Sting Ray. It's a more basic model of theSilhouette Special," he explained.
The company recently introduced the SUB and SUB 5 basses, which have been
extremely well-received. The SUB 1 allows Music Man to capitalize on this success of affordable, reputable instruments in the guitar market. The SUB 1 comes in a one or two humbucker version in a choice of seven textured colors - blue, graphite, cinnamon, teal, red, white and black.