ya ...
i just dont get "it". "it " being the following: so ebmm endorses super good, virtuoso-esque, guitarists like jp morse and luke. what i dont get is the huge "gap" in the 2 groups of endorsees. example: Luke rocks but i bet if you walk into a guitar center and mention his name most people wont know who he is (especially the younger people) ... then there's Benji, who i consider the polar opposite; he's not a virtuoso and his band has reached "boy band" sort of status - where your fanbase is young and almost "temporary". that leaves a huge gap. im assuming guitar companies endorse artists in order for their company to get some exposure - hence more customers. with that in mind wouldnt it "make more sense" to endorse more popular guitarists? ... a guitarist who most people can recognize (my generic exampe is Slash), can play well, and who's fans dont outgrow their band when they turn 18.