Oh. I had missed the "of" in there .....BigBallz said:"Fig, I don't think the president of Ford is a good example.....![]()
Oh. I had missed the "of" in there .....BigBallz said:"Fig, I don't think the president of Ford is a good example.....![]()
~bassmonkeee said:... how exactly is a product line that is the brain child of the head of Ernie Ball ...
... permission after the fact from the guy whose idea it was in the first place to avoid being sued?...
kstarck said:well, if you're already playing full-scale basses, sure, this wouldn't appeal to you. There *is* a market for it, because I know *I* want oneHere's the potential market:
Guitarists who occasionally play bass.
People who like the softer sound / feel of older '60s short-scale basses (hofners, the aforementioned fenders, ampegs, gibsons etc.)
Children / Teens / Beginners
People with smaller hands in general (most women, many Asians - note how thin the necks on most Japanese basses are; not all of us are towering Midwesterners of Swedish descent with 10" hands)
People with arthritis or carpal tunnel syndrome - I think in a year or two that'll account for most Baby Boomers, and lord knows they have disposable income...
I just think the market is rather ill-served at the moment. aside from hyper-expensive boutique basses, there's really only a handful of models out there...there's one ibanez, which is probably the same OEM body as the hamer slammer Special short-scale (gibson eb-0 style), two fenders, one SX J-style, and (shudder) Daisy Rock...There's certainly something EBMM or even OLP can bring to the table here. The niche is probably larger than that of the Silhouette Bass, at that.
kstarck said:To address the person who seemed a tad overwrought about OLP and MM being separate entities; that may be so in a legal sense, as OLP are not a subsidiary of MM. But in terms of perception in the market, the 'design licensed by EBMM' imprint on the back is perceived as a stamp of approval and an implicit connection. Whatever the intention, the *effect* is that OLP is perceived as MM's junior division.
And anyway, it's not just the headstock design that's licensed, it's everything - the body contour designs and the heel carve and the pickup placement and bridge shape - all the way up to entire specific named models such as the Luke, the JP and the Benji. If they really want to dispell the notion that there's a Fender/Squier connection between EBMM/OLP, they're going about it in a funny way...
We have a factory and infastructure to sell about 300-400 instruments a week.
There are more than one price point in the business
As costs go up you must find additional sources of revenue that you can leverage
Our price point is getting harder and harder due to the downward pricing of foriegn manufacture
By us ignoring the SUB and Olp price points we are providing an opportunity for somebody else to reap the benefits of the cache that we have created.
For us to address the Chinese made instruments it reuires a significant change of personnel and focus.
People like Jay turser are making the dough while we dit holds our p$ds.
Golem said:...or maybe the way things are heading, some arms maker will see the significant market niche for a "Jr. Student" sized mini AK47, but a good one, not just a Squier .....
kstarck said:Dr. Nick,
Glad to hear about your step-daughter! more grrls need to pick up instruments, I think
kstarck said:Ibanez do make one. It's a single-pickup model, a bit like a Hamer Slammer bass, totally no-frills though, and I don't know how many stores carry them, except the online superstore type places.
kstarck said:I agree, EBMM doesn't *have* to make a short-scale, but if they did...it would be way cool.
BTW, the el-cheapo Gretsch Synchromatic come in both 34" and 30" and the PU appears to be a std 'elevator ring' type humbucker instalation, making it very easy to upgrade it.Dr. Nick said:............ One of stores did get a Hamer after-the-fact, and it was a notch or two nicer than the Epi, for sure. ...........
Golem said:...Also, if you want to see another Epi 30" that really is a very nice bass, but more $$, check the RumbleKat [aka Allen Woody] bass. About the same price as the Fender Mustang RI. Fine ax, bears a respected Signature [late Allen Woody of Almans and Gov't Mule], and also failed to hit the market with any impact. Short scale is just not a real market...