Maybe they will offer something like the Fender Mod Shop, where you can customize certain woods, finishes, etc. from a list of models and get the instrument directly from the factory. Not a full custom shop, but gives a lot more options. It could be feasible now that they seem to be selling more on their online store.
Pretty sure it may be a reference to weaponizing the Vault to feature one off's and limited production model finishes that have been discontinued, or obliged out models (like the green Axis from last week that was an edition of '1').