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Big Poppa

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Joined
Feb 9, 2005
Messages
18,598
Location
Coachella & SLO, California
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It is with sadness that I announce that the SUB is being discontinued. Several years ago when we introduced it we showed that it was possible to make a decent instrument at a reasonable price in the USA. It's just not possible anymore and I dont want to buy bodies from china and assemble them in the USA. Every component of SUB increased that we were losing money on each thath we sold.

We will honor all existing orders at a adjusted price(see your dealer if you have one on order) but effective today we will no longer accept new orders.
 
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lenny

Well-known member
Joined
Feb 4, 2006
Messages
2,415
Location
Nova Scotia Canada
WOW but bizniss is bizniss ,u cant keep making them at a loss and they probably werent a retail giant sooooo ,u wouldnt do it if u didnt have to,
 

Paul Warren

Well-known member
Joined
Dec 27, 2002
Messages
259
Location
Raleigh, NC
I'm amazed at how you're able to keep the prices as low as you do on your other instruments given the costs you have, not to mention being located in beautiful SLO. I understand how business works though and if the Sub has to go, it has to go.

paul
 

NorM

Well-known member
Joined
Apr 18, 2003
Messages
4,180
Location
Tucson
So now My SUB is a "rare" discontinued collectors item!!!!
Woo Hoo!​

So looking to the future. Is there anything up your sleeve to take its' place on the production line? Or perhaps just relief? Until this thread I forgot I had one of these. (It's at my friends house) I need to go update my signature.
 

brentrocks

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Joined
Oct 28, 2004
Messages
3,682
Location
Paw Paw, MI
the way i see it is, you gotta do what you gotta do to survive!

there are plenty of EBMM guitar models out there to satisfy everybody's needs!
 

GWDavis28

Well-known member
Joined
Jun 23, 2003
Messages
12,763
Location
Mass
BP, I understand and you guys did a great job with the Sub. Sorry :(

So, what will be replacing it in the EBMM lineup?

Glenn |B)
 

Warg Master

Well-known member
Joined
Apr 7, 2004
Messages
2,392
Location
SLC
*joey Lawrence voice* Woah!

Wow... RARE GUITAR NOW!! YEAH!!!!


right.....


Thanks for such a great guitar!
 

PeteDuBaldo

Well-known member
Joined
Jul 16, 2004
Messages
10,198
Location
Central Connecticut (Manchester) USA
I think the SUB line of guitars and basses was wonderful. I sold a few here and there, but believe it or not people would pick one up at the store and then go right for the EBMM at twice the price.

I'm sad to see the SUB line end, but I think it's a good idea.

BTW, I have one Teal HH tremolo SUB here, and a 4 & 5 string bass... Buy them now before they hit ebay as "RARE N.O.S. MusicMan S.U.B." :D
 

beej

Moderator
Joined
Aug 16, 2004
Messages
12,343
Location
Toronto, Canada
It's a sad day indeed- let's all think fondly of the Sub. But, business is business and you can't make a product you lose money on. :(
 

Quarter

Well-known member
Joined
Apr 14, 2006
Messages
626
Location
San Diego, North County
That is really too bad. I was always amazed how you could put so much into the Sub at that price point.
I guess the good news is that with the Sub gone, that will free up the fine MM craftsmen for bigger and better things :)
 

glockaxis

Well-known member
Joined
Dec 21, 2003
Messages
1,582
Location
SoCal
glad I got a Sub----terrific guitar, great price, and nice playability. I love keeping the SUB at work and not having to worry that it's my Luke or my Axis.
 

SteveB

Well-known member
Joined
Sep 3, 2004
Messages
6,192
Location
Pittsburgh, PA
They were great while they lasted... but I'm glad the resources will be devoted to all the stunning new toys you folks have been dreaming up lately!

Goodbye SUB, hello Sitrucci! :p

(a guy can dream...)
 

Larry

Well-known member
Joined
Nov 6, 2005
Messages
3,687
Location
Iowa
I played a SUB at guitar center it was a very well made axe. It felt like a true ball. Which it is.
 

fogman

Well-known member
Joined
Dec 27, 2004
Messages
12,074
Location
ontario
BP,

I commend you on the success on setting out to show everyone that a cheaper US made product could be done!
You're so busy, I'm sure the factory could better use those resources on all the other great products you have happening! :)
 

Sub1 Zero

Well-known member
Joined
Jan 8, 2006
Messages
2,159
Location
Tulsa, OK
i commend you for sticking to your guns and not using cheaper imported crap from china. i wish more businesses showed these kind of ethics
 
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