That's total crap. Keyword spamming is a rotten tactic. Even though in this case nobody would confuse that guitar for a real EBMM, in principle it's still using a company with a superior reputation (and in this case even a country of origin with a superior reputation) to leverage your own product.
I don't have a problem with chinese guitars per se. Okay, they tend to be kind of ugly compared to something like an EBMM, and the fit and finish is nowhere near as nice, and the components tend to be really cheap. Nonetheless, compared to what was available even 20 years ago, they've brought a new level of playability to the ultra-low price segment (think First Act, etc.) which makes the instrument more accessible not just in the US/european market, but in other markets like the central/south american and the asian markets, where the average person might previously had no hope whatsoever of owning an electric guitar at all. They should be proud of what they are! There's no need for them to degrade themselves by passing off their guitars as something they so obviously are not.
I don't have a problem with chinese guitars per se. Okay, they tend to be kind of ugly compared to something like an EBMM, and the fit and finish is nowhere near as nice, and the components tend to be really cheap. Nonetheless, compared to what was available even 20 years ago, they've brought a new level of playability to the ultra-low price segment (think First Act, etc.) which makes the instrument more accessible not just in the US/european market, but in other markets like the central/south american and the asian markets, where the average person might previously had no hope whatsoever of owning an electric guitar at all. They should be proud of what they are! There's no need for them to degrade themselves by passing off their guitars as something they so obviously are not.
