I must admit in the begining I didn't like it, now I'm used to it and actually love it.
Good thing about the 12th fret inlay is that your guitar is immediatly recognisable, there is a huge 'wow factor' in it. My band mate said when he first saw the 25th 'wow you got your self a BFR !!!! '
I'd happily pay an upcharge to get the BFR inlay on my future guitars. I love it that much. It looks classy to me. I love the font, especially the capital B.
There are people who never considered a BFR because of the inlay who will now start to look at them with the intention of purchase. I also wonder if it saves $$ not having to have an entire different run of fingerboards from the exact same wood sources just to put an inlay at the 12th fret for one batch.
Whatever the reasons, I'm sure they are well founded. Some people prefer the clean look on the fretboard combined with the subtle nature of monikering a BFR on the neck plate. YMMV.